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Os clientes desejam cada vez mais descontos! O lucro está desaparecendo! Os concorrentes praticam preços absurdos! Vejo o futuro das empresas contábeis dúbio! O que fazer para enfrentar tudo isto?


Nos EUA, alguns médicos que atendem em massa e com pouca atenção aos “pacientes”, assim como acontece no Brasil, já começam a ofertar serviços de qualidade e para isto selecionam cerca de 50 clientes. Este pequeno grupo de clientes pagará muito mais, porém receberá serviços diferenciados.
 
Nesta semana visitei um cliente que sempre pressiona pela redução dos honorários. Informei-o sobre empresas que cobram entre R$ 49,90 e R$ 99,90, dependendo do ramo de atividade, e ele logo ficou feliz. Então continuei explicando como funciona: o próprio cliente faz o download dos documentos (notas fiscais, extratos bancários etc.) e, o principal, o contador não presta assessoria tributária, fiscal ou trabalhista, a menos que o cliente comprar as horas necessárias do estudo e orientação. Então o cliente disse: “Não é isso o que eu desejo. Preciso que o contador esteja próximo para me auxiliar nas dificuldades”. Há clientes que desejam o preço e outros serviços com qualidade. É necessário apresentar claramente as duas opções.
 
Não podemos pensar que, com tantas mudanças nas mais diversas áreas, os serviços de contabilidade continuem sendo prestados da mesma forma. É preciso pensar e analisar as tecnologias disponíveis e decidir por aquelas capazes de ser aplicadas em nosso ramo de atividade para ganhar na produtividade e na agilidade. Ser mais ágil para disponibilizar informações aos clientes, além de deixá-los mais satisfeitos, significa economizar tempo, reduzir custos e ofertar o mesmo serviço por preço menor, mas com lucro.
 
Permanecer na zona de conforto parece ser o desejo, mas isto é permitido somente quando não há ameaças, coisa que está fora da moda, pois o mercado nunca esteve tão disputado como nos dias atuais. Levante e enxergue o mundo de cabeça erguida, sem medo, mas disposto a implementar as mudanças necessárias para continuar atendendo os seus clientes. Só não consegue acompanhar a evolução aqueles que desistem.
 
Quando começou a nota fiscal eletrônica e a assinatura digital, parecia que era o fim, mas hoje fazemos tudo isto com muita tranquilidade. Assim acontecerá com as demais mudanças, desde que estejamos dispostos a aprender.
 
Até o ano de 2012 os empresários contábeis se reuniam para debater a profissão, nunca os preços. Em 2012, em Curitiba (PR), foi realizado o “Seminário de Precificação dos Serviços Contábeis”, o primeiro evento exclusivo para debater preços, no qual tive a honra de lançar o primeiro livro de precificação para empresas contábeis. Depois desse, muitos outros seminários repetiram-se pelo Brasil: Maceió;/AL, Rio de Janeiro/RJ, Londrina/PR, Tocantins, entre outros.
 
Os seminários unem os empresários contábeis para debater a metodologia mais adequada para precificar e o destino das empresas contábeis, objetivos distintos dos taxistas e outras atividades que não conseguem enxergar o futuro da atividade. Ao antever o problema é possível transformar ameaças em oportunidades.
 
Nos seminários observamos contadores que chegam assustados e vão embora sentindo-se mais confiantes porque recebem informações claras e percebem que o medo só atrapalha. É preciso compreender para onde caminhamos e então nos preparar para as dificuldades ou, talvez, para as oportunidades.
 
Neste mês de agosto estarei falando nos seminários de precificação em Londrina (PR), em setembro na Unicesumar, em Maringá (PR), em outubro em Chapecó (SC) e Boa Vista (RR). Se a sua região ainda não recebeu um seminário de precificação de serviços contábeis procure os líderes locais e cobre a realização do mesmo, que lhe dará uma visão mais nítida do que está acontecendo e como se preparar para enfrentá-la. Adianto que a proposta é estudar, pesquisar sobre o futuro e debater com os colegas de profissão, pois o isolamento fará com que todos se esqueçam de você, inclusive o cliente, e você ficará ligado a um mundo que não mais existe. Consequentemente, será o fim.
 
A oportunidade está batendo. É necessário abrir a porta do conhecimento.

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  • 01/01/2025

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  • 01/01/2025



    Chessplayer like an implement for improving focus

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  • 28/12/2024

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  • 27/12/2024

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  • 23/12/2024

    What Enlisting A Public Assistance Impairment Advocate Proves to Be Important.
    Engaging One State Welfare Incapability Advocate Can Be Fundamental.


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  • 22/12/2024

    Engaging the services of a lawyer for disabled individuals for claims concerning disabilities in Albuquerque carries great significance. Individuals who pursue the support of a disability lawyer in trials regarding disabilities can derive innumerable advantages and precious support during the disability claims process. These attorneys retain the necessary abilities, understanding, and capability to successfully traverse the complexities of the legal system and advocate for their clients' optimal interests.

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  • 18/12/2024

    Living in OC or every coastal city close to the ocean is sold with plenty of perks, but it also presents unique challenges. One such challenge is the potential damage caused by moisture and humidity to your drywall inside our homes. In this blog post, we will explore the importance of prompt drywall repair and discuss the particular considerations for homeowners in Orange County and different coastal cities. By comprehending the hazards and taking proactive measures, residents can ensure the longevity and structural integrity of the homes.

    Understanding the Impact of Moisture on Drywall
    Drywall, a widely used building material utilized for interior walls and ceilings, is susceptible to moisture damage. In coastal areas, the closeness to your ocean increases the risk because of higher humidity levels and occasional moisture intrusion from the salty air. When moisture penetrates into drywall, it may cause various issues, including:
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    Structural Weakness: Wet drywall fragments and loses its structural integrity, potentially ultimately causing sagging, cracks, and sometimes even collapse.
    Aesthetical destruction: wetness destruction often effects in hideous blemishes, bubbly, stripping paint, and structure decline in quality, lowering the overall look of your house.

    Timely Drywall Repairs: Preventing Farther Along Damage
    Restoring drywall promptly is essential to stop even more damage and minimize repairs expenditure. Postponing repairs intensifies pre-existing things, resulting in greater complete and extravagant building work. Keep in mind listed here explanations why quick drywall service is essential:
    Mold Mitigation: dealing with humidity-related issues swiftly helps prevent mold expansion and propagation, ensuring your loved ones's health.
    Maintaining Structural Sincerity

    : Correcting busted drywall guarantees the reliability and protective of your home, evading possibilities hazards.
    Controlling other Harm: Moisture-damaged drywall may impact abutting materials such as insulation and real wood framing. By repairing drywall promptly, you can easily evade additional damage and related servicing.
    Cost Efficiency: Early detection and repair of drywall issues are increasingly cost-effective than waiting through to the damage will become significant. Appropriate repair preserve you from lengthy building work and interested relocation costs.

    Methods for Drywall Maintenance in Resort Locales
    Living close to the ocean demands extra concern to keep up the stability of your drywall. Below are a few practical methods for home owners in Orange County and seaside villages:
    Ongoing examinations: Carry out standard visual inspections of your drywall, being mindful of signs of water harm, such as slight discoloration, stripping painting, or soft patches.
    Dealing with moisture: Use dryers or ac units to control in house humidity quantities, very during the course of sweltering changing seasons.
    Guaranteeing venting: Make sure suitable ventilation system in washrooms, dining rooms, and other areas prone to humidity build up. Purchase and maintain exhaust fans to remove surplus moisture.
    Consistently retaining the surface: Periodically scrutinize your house's surface, like the roof top, gutters, and home's windows, to detect and correct any promising points of moisture invasion.
    Fixing Plumbing Related leakages: Repair any pipe joints leaks rapidly to avoid waters from leaking in to the spaces and which cause drywall injury.
    Professional help: Engage veteran general contractors for absolute examinations and improvements to address any pre-existing or possible drywall predicaments.

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    In coastal cities like OC, quick drywall repair is essential to mitigate the harmful ramifications of moisture to dampness. By grasping the risks associated with dampness damage and using assertive ways, property owners should assure the durability, well-being, and aesthetic selling point of her residential homes.

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  • 16/12/2024

    driving under the influence statutes in Ohio may be complicated, then again it's vital to posses a good understanding of it if we find payments. Operating below ones influence (DUI) is actually a grave offence this can maintain notable consequences on your future. In Ohio, ones legal limit for bloodstream ethanol concentration (BAC) is eight percentfor greatest drivers and 4 percent commercial racers.

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  • 15/12/2024

    Spiritual abilities are an integral part of your unique character, enabling you to handle existence with focus and purpose.
    Strategies to leverage spiritual talents to support your society


    Identifying your spiritual gifts can be a enlightening experience. Spiritual gifts are distinctive strengths granted upon souls, often understood to serve a greater good. These talents guide you in knowing your purpose in existence and how you can benefit others meaningfully.

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  • 15/12/2024





    Ways to Enhance Your Yard

    Outdoor spaces, such as backyards, patios, or gardens, can be a peaceful escape from usual life. With the right resources and design ideas, you can easily convert your outdoor area into something gorgeous and usable.

    One way to enhance an outdoor space is by including natural elements like wood, wood, or trees. Installing stone pathways or a wooden deck can add structure while still blending with the landscape. You can also place different types of plants to offer visual interest and texture, changing your yard into a lush, green escape.

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    If you wish for your outdoor space to stand out, think about incorporating DIY projects. Building your own planters, garden beds, or even building a pergola can bring your space a personal touch. These projects can be made using easy-to-find components like reclaimed wood or stone, making them both budget-friendly and rewarding.

    With a touch of creativity and the correct materials, your outdoor space can turn into an pleasant extension of your home, great for taking a break or hosting friends.

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  • 13/12/2024

    Why Employing Your Public Assistance Inability Lawyer Becomes Vital.
    Hiring The SSA Ineptitude Attorney Turns Out to Be Pivotal.


    The Social Security Advisory Manages numerous projects from job-loss protection to public support, and also administers impairment benefits for citizens not able to engage in employment due to ongoing medical conditions or damage. As with any involved group, there are rules and policies which must be complied with by the mentioned agency in arrangement to receive benefits. Considering hiring the Specialized lawyer for Supplemental Security Income Could be key.

    Hiring a seasoned Social Security Disability lawyer might help you manage the complications of SSA Sustaining Social Aid, enhancing your possibility of endorsement for perks. They shall make sure that your proposal is registered accurately and includes validating medical evidence; moreover, they are aware of how to compile this evidence quickly so it is not submitted late; in addition, they can avoid presenting irrelevant data that might cause obstacles and rejections by the Sensitive Social Aid.

    Your disability consultant will also get you ready you for a hearing with SSA if your claim is dismissed, by explaining what to anticipate at it and answering any of your questions about what happens there. They might support with supplying additional proof and inquiring the judge who heard your lawsuit to assess their determination and query witnesses or career professionals called by Social Security to testify on your behalf, which may raise the likelihood that an initial disability appeal succeeds if at first denied. Lawyers for social security disability might recover any past due perks owing to changes in the starting date, which represents when your health condition began. Skilled disability supporters might guide with getting back any past due perks that might have been lost attributable to changes in the starting date or when your health condition began.

    Qualifying for SSDI requires a thorough examination of how your health issues impact your ability to work

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  • 08/12/2024

    For What Purpose Employing An Government Aid Impairment Legal Professional Can Be Crucial.
    Enlisting One Government Aid Disability Advocate Is Mandatory.


    The Supportive Security Arrangement Supervises several efforts from unemployment insurance to welfare assistance, and also takes care of inability compensation for individuals incapable to carry out tasks due to persistent health issues or harm. As with all intricate organization, there are laws and guidelines which must be followed by the mentioned bureau in order to get benefits. Exploring the option of the Qualified counsel for Social Security Advisory May be crucial.

    Enlisting the knowledgeable SSDI counsel could aid you navigate the intricacies of Social Security Administration State Supplementary Assistance, increasing your odds of sanction for privileges. They can ensure that your application is submitted accurately and includes supporting medical evidence; additionally, they understand how to compile this evidence swiftly so it is not submitted late; additionally, they could circumvent providing irrelevant data that may bring about obstacles and rejections by the SSA.

    Your disability advisor will also prepare you for a hearing with Social Security Administration if your claim is rejected, by summarizing what to anticipate at it and clarifying any of your concerns about what happens there. They will help with giving additional documentation and asking the judge who heard your lawsuit to look over their judgment and interrogate witnesses or job experts called by SSA to testify on your behalf, which might increase the likelihood that an primary disability appeal is successful if originally denied. Attorneys specializing in social security disability will get back any past due advantages thanks to changes in the starting date, which symbolizes when your situation began. Competent advocates for disabilities may aid with recovering any past due privileges that might have been lost attributable to changes in the starting date or when your ailment began.

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  • 10/11/2016

    Olá Djalma,

    Excelente a sua explanação, parabéns!

    No entanto vejo que a nossa profissão tem muita à fazer e ganhar.

    Gilmar Duarte

  • DJALMA PINHEIRO

    10/11/2016

    Estou começando a pesar se vale a pena continuar em nossa profissão (especialmente o último parágrafo), POIS:

    a) lidamos no dia a dia com uma intrincada legislação tributária onde ninguém entende ninguém, o que se comprova pela quantidade de consultas levadas aos fiscos federal, estaduais e municipais, e consultorias privadas, além da quantidade de processos administrativos e judiciais, quando a certeza da ação do contribuinte é quase sempre “incerta”;
    b) temos em tão pouco espaço de tempo que implantar as novas regras contábeis sem considerar que o empresário/contribuinte brasileiro (cliente) esteja de fato preparado intelectual e financeiramente para isso, como é regra quase geral em nosso país;
    c) temos que nos atualizar “diariamente” em função de alterações de regras tributárias e também das novas regras contábeis;
    d) salvo engano, diferentemente de outras profissões, somos “obrigados” de fato à educação continuada;
    e) somos citados no Código Civil como responsáveis solidários em diversas situações;
    f) na Resolução CFC 1.445/13, que passou a vigorar a partir de janeiro de 2.014, “os profissionais e Organizações Contábeis que prestem, mesmo que eventualmente, serviços de assessoria, consultoria, contadoria, auditoria, aconselhamento ou assistência, de qualquer natureza”, ao detectar qualquer suspeita de crime de lavagem de dinheiro ou de financiamento ao terrorismo, dos negócios ou atos de seus clientes, deverão proceder a comunicação dos mesmos ao Coaf, sob pena de severas punições;
    g) somos obrigados a informar ao COAF qualquer transação ou proposta de transação que envolva o pagamento ou recebimento em espécie de valor igual ou superior a R$ 100.000,00;
    h) e agora o Brasil deve adotar, a partir de julho de 2017, uma nova norma internacional que obriga contadores das empresas e auditores independentes a se reportarem às autoridades competentes quando descobrirem, no exercício de suas funções, desvios de leis e regulamentos, como práticas de corrupção, lavagem de dinheiro e determinação deliberada de não pagar.

    Não que concordemos com atos ilegais, mas, parece que a responsabilidade maior na contenção desses crimes está pesando por demais sobre os contabilistas.

    Por outro lado, num país de fato ainda economicamente pobre como é o Brasil, como conseguir salários e honorários à altura de tamanha responsabilidade e gastos com atualização permanente, investimentos em tecnologia da informação e mão de obra à altura tão escassa?

    Djalma

    Obs: TRF-4: contador é responsabilizado por multa de descumprimento de obrigações acessórias
    A 1ª Seção do Tribunal Regional Federal da 4ª Região reconheceu, por maioria, a responsabilidade solidária de um contador em um caso de redirecionamento de execução fiscal de multa por descumprimento de obrigações acessórias.
    Fonte: Revista DeduçãoLink: http://www.deduc ao.com.br/index.php/trf-4-contador-e-responsabilizado-por-multa-de-descumprimento-de-obrigacoes-acessorias/
    A 1ª Seção do Tribunal Regional Federal da 4ª Região reconheceu, por maioria, a responsabilidade solidária de um contador em um caso de redirecionamento de execução fiscal de multa por descumprimento de obrigações acessórias.

  • Marcelo Timotheo

    02/08/2016

    É ISSO QUE QUERO, POIS ESTE ARTIGO E BEM INTERESSANTE E IMPORTANTE AOS DIAS DE HOJE, AO EMPRESARIO CONTÁBIL, PARABÉNS GILMAR DUARTE PELO ARTIGO, MUITO BEM DETALHADO. TEM COMO VIM EM GOIÂNIA, MARCA COM CRC GO

  • THAIS borzuk de lima

    01/08/2016

    parabéns gilmar,sempre escrevendo ÓTIMOS artigos!